Episode 47 - Why Banks Struggle to Grow Treasury Revenue - and How to Fix It with Tom Hessen (9Lenses)
THIS EPISODE IS SPONSORED BY 9LENSES
In this episode of the Treasury Whisperer’s Talkcast Podcast,host Seth Marlowe interviews Tom Hessen, CEO of 9Lenses (www.9lenses.com). They explore the challenges banks face in building meaningful client relationships, emphasizing the disconnect between relationship managers and treasury specialists and the limitations of traditional sales approaches. Tom discusses how shifting from transactional conversations to advisory-led consultations can unlock growth, highlighting the role of AI and digital tools in improving discovery, accelerating sales cycles, and enabling bankers to deliver more value at scale. He further provides insights into how banks can better engage clients, uncover hidden opportunities, and evolve toward a more consultative model. This episode is essential for banking leaders, bankers/relationship managers and treasury sales professionals looking to deepen relationships and drive sustainable growth.
Links:
Tom Hessen on LinkedIn: https://www.linkedin.com/in/tomhessen/
9Lenses on LinkedIn: https://www.linkedin.com/company/9lenses/
Seth Marlowe on LinkedIn: https://www.linkedin.com/in/treasurywhisperer/
The Treasury Whisperer's Talkcast Podcast on LinkedIn: https://www.linkedin.com/company/treasury-whisperer%E2%80%99s-talkcast-podcast/
The Treasury Whisperer Network on LinkedIn: https://www.linkedin.com/company/treasurywhisperernetwork/
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