Tom Hessen
9Lenses
Tom is the CEO of 9Lenses, where he helps banks unlock deeper client relationships and drive more meaningful growth. His work focuses on enabling relationship managers to better prepare for client conversations, uncover opportunities across accounts, and expand wallet share through a more advisory-led approach. Through 9Lenses, Tom helps financial institutions turn everyday interactions into strategic conversations that drive long-term value.
15
April 29, 2026
Episode 47 - Why Banks Struggle to Grow Treasury Revenue - and How to Fix It with Tom Hessen (9Lenses)
THIS EPISODE IS SPONSORED BY 9LENSES In this episode of the Treasury Whisperer’s Talkcast Podcast,host Seth Marlowe interviews Tom Hessen, CEO of 9Lenses (www.9lenses.com). They explore the challenges banks face in building meaningful client relationships, emphasizing the disconnect between relationship managers and treasury specialists and the limitations of traditional sales approaches. Tom discusses how shifting from transactional conversations to advisory-led consultations can unlock growth,...
Guest: Tom Hessen