RUBYFIVE
Lori is a fintech pioneer who turns big ideas into real-world payments and liquidity solutions. She’s the founder and CEO of RUBYFIVE, a company rethinking how businesses move money—with real-time payments built right into operations.
Before that, Lori ran Incite Leverage, a strategic advisory shop focused on helping banks and fintechs accelerate digital innovation.
Lori spent 23 years at Wells Fargo which included leadership across treasury and small business banking, launching scalable customer-first platforms. She later held senior roles at Ninth Wave, AvidXchange, and SouthState Bank.
Lori is known for marrying ambitious tech with real customer needs - driving efficiency, risk reduction, and transformation in financial services.